One of the Shoprite’s Well Everyday initiatives is an eight week in-store grocery thematic used to educate shoppers on the free in-store dietitian services. The visual style was inspired by magazine headline treatment and social gossip approach. Multi-channel tactics were layered together both in-store and online communicating to shoppers.
Creative Director. Todd Haislip
Art Director + Design. Georgette Blay
Copywriter. Bradley Jacobsen