As the world slowly but surely has realized that we are becoming more and more one global community, the cultural message of inclusion and acceptance of diversity is being incorporated and highlighted in countries vying for a chance to host the Olympic games. Rio is no different and an excellent platform which shows that with joy, resilience and continued forward movement, one can go faster, climb higher and become stronger.
The visual direction for the mark is a reinterpretation of the olive branch for Rio. This symbolizes the diversity of the people and the landscape.